About

I'm a builder who leads. I wrote my first code at 13, earned a BFA in Graphic Design, and have spent 15+ years doing both … building platforms and building the teams behind them.

Every platform I've built has been in retail and eCommerce. From early-stage DTC to global enterprise. The engineering leadership challenges are specific to this space … seasonal pressure, launch-day stakes, platform complexity, and the gap between what the storefront promises and what the systems underneath can deliver.

That BFA is one of my biggest advantages in technology. Not because I can push pixels, but because it trained me to think beyond engineering. I've worn the hats of project manager, SEO strategist, data analyst, and marketing technologist. I never siloed myself. That breadth means I lead with a cross-departmental lens … I understand the incentives, constraints, and language of every team at the table, not just engineering. Most senior technology leaders can only advocate for their own function. I can advocate for the whole system.

I build systems that eliminate entire categories of problems. I design composable architectures and define service boundaries. I develop engineers into leaders. And I stay hands on because the best engineering leaders never stop building.

I write here about what I call Builder's Leadership … the practice of leading teams without losing your craft. If any of that resonates, connect with me on LinkedIn.